KIDILL is deeply rooted in the 70s Rock & Roll & Punk culture, as well as the alternative and underground music sub-culture of the 80s and 90s. KIDILL embraces youth activism to showcase their unique identities and daring attitudes. As one of the key rising brands in Japan. KIDILL has been favored by pioneering musicians, rappers and rock and roll icons alike with its rebellious and exaggerated style. The both x KIDILL collaboration is greatly inspired by Reid's personal collections ranging from 1968 to 2018.